Before you begin planning your virtual event, you must outline your strategy. You need to define your target audience, registration expectations, etc. Compiling an event strategy will provide you with the big-picture perspective you will need as your event progresses.

Step 1:

Hold an Event Strategy meeting with an Event Plan document

Your document should outline the following information:

  • Objective(s)
  • Title of Event
  • Main Message to be Communicated
  • Moderator/Speaker(s)
  • Target Audience
  • Agenda
  • Date/Time
  • Technology you will be using
  • Incentive(s)
  • Marketing Strategy (high-level outline)
  • ROI Measurement (how you will measure success—measurement should circle back to event objectives)

Step 2:

Getting Started

  • Create an event project plan and assign project team resources
  • Develop a list of risks, including researching dates for conflicting events
  • Confirm speakers can make the selected date and schedule a kick-off call
  • Finalize an incentive – Determine process requirements, develop legal parameters and guidelines for any
  • drawings, and procure a giveaway