Ad Insertion Services

“A recent report from the Interactive Advertising Bureau estimates that total online advertising revenues for 2005 exceeded $12.5 billion, representing a 30 percent increase over the record $9.6 billion spent on online promotion in 2004.”

Most publishing companies bring in most of their revenue from print advertising. And you’d be surprised how many of them aren’t showing those ads online in a way that brings in revenue and essentially uses the Power of Personalization.

Why Personalized Ads?
Anybody can show an ad on a website. The difference with personalization is that you’re now showing the right ads to the right target at the right time and place for maximum impact.

For example, if your website has online dating advice, that viewer can see ads from just complementary dating services of products – automatically. And if a page on your site discusses how to design an effective workout program, the ads accompanying the page are targeted to that specific audience – right then and there.

The advantage? Your advertising is now highly targeted, making the space more “sticky” for your viewers…and all the more valuable to your advertisers.

But…

Most companies don’t do it. Traditionally, there’s been no successful, cost-effective way to generate revenue by personalizing and customizing ad content.

Until now.

Thanks to Onstream Media’s Enabling and Ad Insertion technology, you can quickly and easily bring your advertising base into your online media (such as websites, podcasts or PDA displays), specifically target them, and start reaping revenue rewards immediately.

Your One-Stop Shop for Enabling and Ad Insertion

In order to personalize your ad content, a high level of process automation is required throughout your digital supply chain. Onstream’s technology supplies the critical, and often missing pieces that make this possible – a process called enabling.

With this newly developed technology, Onstream Media can create custom applications that transfer your advertising content from print to online. And it’s not just banner ads, either. For example, if you want a viewer to see a live-action commercial prior to seeing a video on your site, enabling technology makes it happen. It’s what you want your customers and prospects to see, and how you want them to see it.

We’ll not only help you develop your content media vehicles but also target, show, and manage them. Easily and efficiently.

What Onstream’s Ad Insertion Services Include:

With these services, you can:

• Personalize content to individual consumer preferences and price points.

• Easily deploy custom-tailored services for your customers and prospects, including video search applications, custom players, and dynamic advertising inserted into on-demand streaming video.

• Transform your multimedia assets into cash at the last possible moment.

Try Digital Media Platform